Helping Swedish cosmetics company Björk & Berries expand to the international beauty market
Comprehensive design transformation across all product categories
Art direction for seasonal collection arrivals and product launches
Defining a perfume category with brand image campaigns
Marketing collateral communicating various brand activities
Gift packaging approach using raw, honest materials
Defining the company's first standalone boutique
Deliverables included: Art Direction, Creative Direction, Copywriting, Design Concept, Design System, E-Commerce (bjorkandberries.com), Graphic Design, Logotype Design, Marketing Materials, Packaging Design, Product Development, Strategy Positioning. Interior design by Christian Halleröd. Photography by Ola Bergengren, Brendan Austin & Alexander Crispin.