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H&M Graphic Toolbox

Comprehensive design system for H&M's global in-store communications

Formats includes hang tags, picture cards, ceiling signs, windows and online banners

Flexible grid system allows for great variety of content such as graphic, photographic or illustrative

Communication expressions utilised for activities such as Full Price, Offers, Deals and Sales

Alignment of the loyalty membership scheme by introducing H&M Club 365

Local markets activites expressed through seasonal illustrative motifs

Deliverables included: Art Direction, Design Strategy, Design Concept, Creative Direction, Marketing Materials, Graphic Design. Illustration by Martin Bergström. Photography by Anthony Hill.