Comprehensive design system for H&M's global in-store communications
Formats include hang tags, picture cards, ceiling signs, windows and online banners
Flexible grid system allows for great variety of content such as graphic, photographic or illustrative
Communication expressions utilised for activities such as Full Price, Offers, Deals and Sales
Alignment of the loyalty membership scheme by introducing H&M Club 365
Local markets activites expressed through seasonal illustrative motifs
Deliverables included: Art Direction, Design Strategy, Design Concept, Creative Direction, Marketing Materials, Graphic Design. Illustration by Martin Bergström. Photography by Anthony Hill.