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House by Sanz

Defining the visual strategy and branding for property developer House by Sanz

Bespoke display typeface creates a consistent visual identity for each individual development

Brand signatures reference classic Mediterranean fa├žades in their lettering characteristics

Art direction of imagery reflects the true sense of place and the neighbourhood surroundings

Illustrated motifs capture a mix of people, objects, stories and landscapes

Digital presentation designed to inspire by expressing key local insights

Conceptual brand book with an overview of the developer and development for prospective buyers

Bespoke papers including saddle sewn binding, embossing and hand-tipped techniques

Benefits of living in the property are brought to life with an atmospheric tone of voice

Promotional marketing collateral for all the individual developments

Large-scale promotional collateral inspired by vintage modernist travel posters

Deliverables included: Art Direction, Brand Strategy and Creation, Digital Design, Graphic Design, Content and Editorial Design, Tone of Voice Development. Project photography by Salva Lopez. Portfolio photography by Alexander Crispin.