Creating a bold identity including a new wordmark for Pull & Bear’s global audience
Strong and simplified wordmark reflects the brands future ambitions
Guidelines and support collateral for how, when and where to use the new brand principles
Tactical campaign sites for selected regional capsule collections online
Signage system implemented through fixed wayfinding features and light directionals
Youth division on the Inditex roster, the largest fashion retail group in the world
Deliverables included: Creative Direction, Campaign Website, Design Strategy, Design Concept, Design System, Design Guidelines, Graphic Design, Logotype Design, Marketing Materials, Packaging Design, Visual Identity. Photography by Alexander Crispin. Cover image courtesy of Inditex.