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Pull & Bear

Creating a bold identity including a new wordmark for Pull & Bear’s global audience

Strong and simplified wordmark reflects the brands future ambitions

Guidelines and support collateral for how, when and where to use the new brand principles

Tactical campaign sites for selected regional capsule collections online

Signage system implemented through fixed wayfinding features and light directionals

Youth division on the Inditex roster, the largest fashion retail group in the world

Deliverables included: Creative Direction, Campaign Website, Design Strategy, Design Concept, Design System, Design Guidelines, Graphic Design, Logotype Design, Marketing Materials, Packaging Design, Visual Identity. Photography by Alexander Crispin. Cover image courtesy of Inditex.