Parasol About

Björk & Berries

Helping Swedish cosmetics company Björk & Berries expand to the international beauty market

Comprehensive design transformation across all product categories

Art direction for seasonal collection arrivals and product launches

Defining a perfume category with brand image campaigns

Marketing collateral communicating various brand activities

Gift packaging approach using raw, honest materials

Defining the company's first standalone boutique

Deliverables included: Art Direction, Brand Identity, Campaign, Creative Direction, Copywriting, Design Concept, Design System, Digital & Social, E-Commerce (, Graphic Design, Marketing Materials, Packaging, Printed Matter, Product Development, Spatial Design. Interior design by Christian Halleröd. Photography by Ola Bergengren, Brendan Austin & Alexander Crispin.