Establishing a new identity for the organisation Design Sweden, founded in 1957
Custom typeface family to create a unique voice for the organisation
Simple and clear tone of voice communicated through a colourful graphic language
Year review summarising the re-positioning and the organisation's updated goals
New identity launch during the annual Stockholm Design Week
Digital platform for announcements, membership enquiries and design related topics
Portraits profiling ambassadors from different design disciplines photographed by Erik Wåhlström
Multidisciplinary works promoting the exchange beyond disciplinary boundaries
Deliverables included: Art Direction, Brand Naming, Creative Direction, Design Strategy, Design Concept, Design System, Exhibition Design, Graphic Design, Logotype Design, Marketing Materials, Typeface Design, Website Design (designsweden.org). Website in collaboration with Kod & Form. Typeface in collaboration with Letters from Sweden. Photography by Anthony Hill & Brendan Austin.