Crafting a sensitive identity for Savoir Joaillerie to enhance its emotional values
Hallmark symbol based on esoteric chemistry used as a small signature device
E-commerce destination showcasing the collections
Printed collateral for brand communication and customer correspondance
Lookbook imagery captured seasonally by selected photographers
Deliverables included: Art Direction, Brand Strategy, Brand Identity, Creative Direction, Design Concept, Graphic Design, Marketing Materials, Packaging, Printed Matter, Typeface Design, Website Design (savoirjoaillerie.com). Campaign photography by Fredrik Altinell & Trevor Good, courtesy of Savoir Joaillerie. Photography by Alexander Crispin.