Campaign development exploring the concept of time for TID Watches
Invitation to collaborate with Builders Club on the fifth instalment of TID Watches' "Exploring Time" project
Stills and moving imagery express narrative and observation of a moment in time
Sales collateral folder with concertina cover introducing the campaign and product range
Juxtaposition of campaign imagery with product information for longevity and usability
High-gloss laminated large-format posters to represent the entire product portfolio
Pop-up event coordination to introduce the watchmaker to the US market
Deliverables included: Brand Strategy, Brand Campaign, Brand Partnership, Creative Direction, Connection, Design Concept, Event Coordination, Graphic Design, Marketing Materials, Print Design. Moving imagery and 3D animations by Builders Club. Portfolio photography by Alexander Crispin.