Parasol About


An ongoing partnership with C.QP enabling a visual direction to ensure quality and craftsmanship

Understated branding on products and packaging

Seasonal totebags for promotion and collection

Website and e-commerce platform involves engaging conversations free from commercial focus

The editorial section “Conversations" emphasizes a narrative beyond the products

The bold signature allows for a great variation of applications, large and small

Deliverables included: Art Direction, Brand Naming, Content Creation, Copywriting, Creative Direction, Design Strategy, Design Concept, Graphic Design, Logotype Design, Marketing Materials, Packaging Design, Website Design (, Visual Identity. Website in collaboration with Vilhelm Belius. Illustration by Anna Lewenhaupt. Photography by Alexander Crispin. Cover image photographed by Johnny Kangasniemi, courtesy of C.QP.