Parasol About

C.QP

An ongoing partnership with C.QP enabling a visual direction to ensure quality and craftsmanship

Understated branding on products and packaging

Seasonal tote bags for promotion and collection

Website and e-commerce platform involves engaging conversations free from commercial focus

The editorial section “Conversations" emphasizes a narrative beyond the products

The bold signature allows for a great variation of applications, large and small

Deliverables included: Art Direction, Brand Naming, Content Creation, Copywriting, Creative Direction, Design Strategy, Design Concept, Graphic Design, Logotype Design, Marketing Materials, Packaging Design, Website Design (c-qp.com), Visual Identity. Website in collaboration with Vilhelm Belius. Illustration by Anna Lewenhaupt. Photography by Alexander Crispin. Cover image photographed by Johnny Kangasniemi, courtesy of C.QP.