Parasol About


Campaign creation for Hästens, one of the world's finest bed manufacturers

Our interpretation of the brand's ongoing project "The Art of Sleep"

A mantra created with the premise of no beginning or end — a good night's sleep equals a good day and vice versa

Both the sunrise and moon form a perfect circle, enhancing the notion of unity and togetherness

Moon phase changes cyclically as it orbits the earth and according to the changing positions of the moon and sun relative to the earth

Campaign execution shared on all social media platforms

Limited edition posters for in-store usage were printed on metallic galvanised paper stock

Deliverables included: Creative Direction, Design Concept, Graphic Design, Marketing Materials, Motion Graphics. Interior photography courtesy of Hästens Ltd.