Parasol About

Oscar Properties

Identity for a new residential tower and landmark for the property developer Oscar Properties

Brand mark that references the protruding cylindrical v-shaped arms of the building

A partnership between Oscar Properties and Swiss architects Herzog & de Meuron

Bespoke case covered and lined with a clear perspex lid to hold marketing collateral

Content includes archetypal elements with hi-tech printing, finishing and materials

Building grounds designed by leading Dutch landscaper Piet Oudolf

Case includes sales communications, floor plans and brochures featuring strategic areas

Oversized literature to elevate the scale, craft and narrative of the development

Immaculate hand-drawn details of the surroundings by French illustrator Thibaud Hérem

Technical drawings exploring the unique room configurations and plans of the building

Art direction of campaign imagery for pre-launch and sales activity

Deliverables included: Art Direction, Creative Direction, Design Concept, Design System, Graphic Design, Logotype Design, Marketing Materials, Motion Graphics, Packaging Design, Visual Identity. Campaign photography by Brendan Austin. Portrait photography of Piet Oudolf by Gillieam Trapenberg, Portfolio photography by Alexander Crispin. Renders and imagery of 3D prototype study courtesy of Oscar Properties and Herzog & de Meuron.